Anamika Pathak

My Story

From Building Startups to Designing Businesses – A Journey of Creativity, Courage & Clarity

My professional journey began in 2001, when I was appointed as the first employee of a Singapore-
based business setting up operations in India. With no prior experience, I worked closely with the India
Head to build the company from the ground up. I didn’t know the word startup back then—it wasn’t in
fashion. I was simply doing the work, not realizing I was gaining rare and powerful experience in
business setup, execution, and operations.

In 2003, I got married, turned down a promotion, and moved to Delhi. Creativity had always been my
soul language. As a child, I collected discarded materials and transformed them into something useful
or beautiful. My core philosophy was simple:

“Nothing is waste—everything has value. All it needs is a creative lens.”

After marriage, I decided to pursue formal design education and joined JD Institute of Fashion
Technology, where I trained in fashion design. That’s when my creative journey gained structure.

In 2008, after moving to Bangalore, I launched Anamika Pathak Design Studio, starting with just two
sewing machines and one karigar. My label grew organically—into both couture and prêt lines—and
became a known name for its thoughtful design and grounded elegance. We didn’t just sell clothes; we
told stories, built trust, and nurtured creativity.

But soon, another path began to emerge.

Alongside fashion, I found myself consulting other entrepreneurs on their own businesses—be it
sourcing, pricing, merchandising, or brand building. This side of my work kept growing until it became
clear:

I wasn’t just meant to design clothing—I was meant to design businesses.

In 2016, I made the bold decision to wind up Anamika Pathak Design Studio and shifted full-time into
business consulting—bringing the same creativity, structure, and emotional intelligence I used in fashion,
now applied to brands, products, and entrepreneurial journeys.

In 2018, I was selected among the top 100 women entrepreneurs in the IIM Bangalore Women Startup
Program, which gave me access to formal entrepreneurship training. That experience shaped,
sharpened, and validated my vision. I knew I was on the right path.

Retail-Ready Program
(Monthly Mentorship)

Fashion Brand Blueprint
(1:1 Consulting Intensive)

Workshops

Services

How to Build a Retail Brand
That Sells Without Discounts

Ownership of the Shelf — From
Store Aisles to Digital
Algorithms